Mission:

Our mission is to contribute to the scientific development in the field of tourism by educating individuals with the capability to enhance the industry, generate solutions to its problems, possess a strong theoretical background, practical skills, and adapt to technological advancements. We aim to serve the country's development by producing individuals who are in line with universal values, embrace current trends, are creative, entrepreneurial, professionally competent, capable of translating knowledge into practice, committed to ethical values, socially responsible, and dedicated to providing research and service that benefits society. Our mission also involves producing the knowledge needed by the region and the country in the field of research, conducting applications, and making them available to the public.

Vision:

Our vision is to become a pioneering Research Center that aligns with the goals and objectives of our university. We aim to utilize knowledge and technology of universal quality, possess applied knowledge expertise, provide services at national and international levels, meet the demand for qualified knowledge with a dynamic and competitive approach, track the path of science and technology with effective solutions for societal and regional needs, and remain open to communication and change.